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Our work

Every result, and how we got it.

A wellness clinic, a four-store auto parts business, a local realtor and an app: what we did for each, and what came out of it.

Clients we’ve worked with

  • BWell Lounge
  • The Great British Painting Company
  • Jeseetha Jeganathan, Real Estate Broker
  • West Can Auto Parts
  • Home Hardware

Four cases, one number each.

  1. BWell LoungeWellness clinic

    $2.65

    Per lead across the ad account

    Source: From BWell Lounge's Meta Ads Manager, across the ad account.

    Read the case: BWell Lounge
  2. West Can Auto PartsAuto parts

    +58%

    Website clicks from Google

    Source: West Can Auto Parts’ Google profiles, four stores: October on pace (1 to 24 Oct) against September.

    Read the case: West Can Auto Parts
  3. Felipe LopezLocal realtor

    $25

    Per booked appointment

    Source: Lead form ads aimed at high-value, considered buyers.

    Read the case: Felipe Lopez
  4. AheadApp

    50×

    Revenue through paid ads

    Source: Revenue through paid ads, $10K to $500K.

    Read the case: Ahead

01Case study

Wellness clinic · Newmarket, Ontario

Visit bwell.ca (opens in a new tab)

$2.65

Per lead across the ad account

Source: From BWell Lounge’s Meta Ads Manager, across the ad account.

What we did

Offer-led lead form ads, and every lead followed up automatically.

From our method

  1. Lever 02: Lead forms that qualify

The website

The BWell Lounge homepage we built: Wellness Centre Newmarket, with a button to book a free consultation.

Page load on a phone

Beforeabout 5 s

Nowabout 1 s

Source: BWell Lounge's website on a phone: about 1 second, down from about 5.

The ads

Campaigns in BWell Lounge’s Meta Ads Manager
CampaignResultsCost per result
AccountLead form$2.65Per lead
IV Therapy - $149.9916Leads$12.83Per lead
Rental - 05Aug8Leads$18.97Per lead
IV therapy: treatment price vs lead cost11.7×$149.99 vs $12.83
From BWell Lounge’s Meta Ads Manager

The follow-up

5minEvery new lead texted within 5 minutes of signing up.

  1. New leadSigns up through a lead form ad
  2. TextedWithin 5 minutes. A text, sent automatically
  3. Followed upEvery lead, automatically
BWell Lounge: every new lead texted within 5 minutes of signing up.

The creative

Posts made for BWell’s feed.

  • BWell Lounge post: "Which IV is right for you?"
    01IV therapy
  • BWell Lounge post: "IV therapy is just expensive water." Myth or fact?
    02IV therapy · Myth or fact
  • BWell Lounge post: "Burnout just means you need a vacation." Myth or fact?
    03Psychotherapy · Myth or fact

02Case study

West Can Auto Parts

Auto parts · Four stores in British Columbia

+58%

Website clicks from Google

Source: West Can Auto Parts’ Google profiles, four stores: October on pace (1 to 24 Oct) against September.

  • Website clicks+58%

    September: 524

    October, on pace: 829

  • Direction requests+17%

    September: 1,015

    October, on pace: 1,184

  • All customer actions+13%

    September: 3,863

    October, on pace: 4,375

What we did

Rebuilt the four stores’ Google Business Profiles in September 2026, then kept building them up.

  • 3 of the 4 stores already had their best month for website clicks since at least May.
  • Asked in October 2026 for a good car parts store in Coquitlam, ChatGPT put West Can first, ahead of NAPA and Lordco.

Services in this case

03Case study

Felipe Lopez

Local realtor

$2Cost per lead
1 in 12Leads that book a showing
$25Per booked appointment
  1. $2Source: Lead form ads run in weekly batches.
  2. 1 in 12Source: Leads that went on to book a showing.
  3. $25Source: Lead form ads aimed at high-value, considered buyers.

What we did

Lead form ads launched in weekly batches, aimed at high-value, considered buyers.

From our method

  1. Lever 02: Lead forms that qualify
  2. Lever 04: New ads every week

Services in this case

  • Lead form ads
  • Booked appointments

04Case study

Ahead

App

50×

Revenue through paid ads

Source: Revenue through paid ads, $10K to $500K.

Before$10K
After$500K

What we did

The biggest change was who the ads spoke to: every ad written for one specific person and their problem.

From our method

  1. Lever 01: Ads built around your buyerThe biggest lever

Services in this case

  • Paid ads

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